Color has the power to attract customers
Color is one of the first elements that catches a customer's eye in a store window or on a website. In August, when summer is still in full swing and autumn is slowly creeping into the calendar, a boutique must skillfully balance light, summery hues with tones that herald the upcoming season.
In 2025, designers focus on a harmony of contrasts – pastel shades intertwine with intense, energetic colors, and delicate prints accompany expressive motifs.
1. Pastel beiges and warm neutrals
In recent seasons, beige has become the undisputed king of the capsule wardrobe – and nothing is changing in this regard in 2025.
Pastel beiges, off-white, sandy tones and ecru are colors that work great in both summer and early autumn styles.
How to introduce them to the offer?
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Beige shirt dresses – elegance and lightness in one.
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Sets made of airy fabrics – perfect for business meetings on hot days.
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Sweaters in shades of coffee with milk – a good choice for cooler mornings.
2. Juicy reds – energy and self-confidence
Reds are making a bold comeback – from a tomato shade, through poppy intensity, to deep carmine. In August, they work brilliantly as an accent color, but also as a strong, dominant element.
Bestsellers in red:
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Knitted midi dresses – great for evening outings.
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Skirts made of light fabric – perfect for summer, but easy to style in autumn with ankle boots.
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Jackets and sets in red – a proposition for brave customers.
3. Blues and shades of sky
From light baby blue to deep cobalt, blue shades dominate runways and boutiques. It's a color that refreshes, adds lightness, and suits most skin tones.
Which models should you choose for sale?
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Oversized summer shirts – worn alone or over a top.
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Pleated skirts in pastel blue.
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Dresses in denim blue – combine a fashionable color with a universal cut.
4. Designs that sell in August
Colors are one thing, but in the summer of 2025, prints are also very important:
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Delicate flowers – still in fashion, especially in the microprint version.
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Geometry – stripes, rhombuses, checks in refreshed colors.
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Abstract paintings – the effect of watercolors and blurred color spots.
💡 Tip for boutiques: It's worth combining patterns with plain wardrobe items - it's easier for customers to imagine wearing such an item every day.
5. How to use colors in sales?
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Display window – group products by color, creating “islands of color.”
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Social media – publish “color of the week” posts with styling suggestions.
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Cross-selling – offer accessories in the same or contrasting color.
Colors that attract attention
August in boutiques is the time to delight customers with fresh colors and patterns. Pastel beiges , vibrant reds , and blues are the colors worth stocking to capitalize on summer sales potential and smoothly transition into the fall season.
Check out the LaBalancia collections and stock your boutique with products that will be bestsellers at the end of summer 2025.
