The transitional season as a sales opportunity
The transition from summer to autumn is a time when customers no longer want to invest in typical summer clothes, but they're also not ready for full-on autumn looks. It's the perfect time to offer them a transitional collection that combines the lightness of summer with the warmth of autumn.
For boutiques, this is an opportunity to double sales – promoting summer hits in new styles and at the same time introducing products from the new collection.
1. Summer dresses in an autumn version
A dress that was worn with sandals in the summer can become the basis for a completely new look in early autumn.
How to style?
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With an openwork sweater in a neutral color.
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With an oversized cardigan and a belt at the waist.
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With a short biker jacket in a shade of brown or black.
💡 Display idea: place a mannequin in a summer dress, but with ankle boots and a sweater – the customer will immediately see how to use it in the new season.
2. Sweaters as a key to the seasonal mix
Sweaters are a great way to extend the life of summer clothes. A delicate, openwork style will be perfect for August, while a thicker, oversized cardigan will be perfect for September.
Best-selling styles:
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Button-up sweaters – easy to throw on over a dress.
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Earthy tone cardigans – perfect for everyday styling.
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Shorter waist-length styles – great for midi and maxi dresses.
💡 Online sales idea: in the product photo gallery, show the sweater in two versions – summer (worn over a top) and autumn (with a dress and ankle boots).
3. How to display the transitional collection in a boutique?
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“ New Season ” zone – place products from the summer and autumn collections next to each other, creating ready-made sets.
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Color grouping – combine light beiges, whites and pastels with olive green, brown or mustard.
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Mannequin Styles – Layer your clothes to showcase their year-round potential.
4. How to present a transitional collection in an online store?
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Thematic banners – “From summer to autumn – see the styles.”
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Seasonal lookbook – photos showing a mix of summer and autumn elements.
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“Buy as a set” offers – e.g. a summer dress + an autumn sweater at a promotional price.
5. Why does mixing collections work for sales?
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The customer sees greater shopping potential.
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Summer products gain a "second life" instead of sitting in storage.
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New autumn items sell faster because they are presented in ready-made styles.
Smooth transition between seasons
Pairing summer dresses with autumn sweaters is a strategy that helps maintain high sales levels even during the difficult transition period.
Thanks to the LaBalancia offer, you can create a collection that meets the needs of customers looking for universal, multi-season solutions.
👉 Check out the Dresses and Sweaters category to stock your boutique with the hits of the transitional collection.
