Ordering in advance is a sales advantage
September is the time when customers start refreshing their wardrobes – they look for clothes that will work in changeable weather and will fit the new season.
For boutique owners, it is crucial to stock up on models in August that will be ready for sale from the first days of September.
Dresses are the absolute number one here – easy to style, universal and eagerly purchased by women of all ages.
1. Shirt dresses – a universal choice
A model that has been at the top of sales for several seasons.
-
It looks great in the office and at business meetings.
-
It can be styled sporty (with sneakers) or elegant (with pumps).
-
It works well in solid colors and prints – stripes, delicate flowers.
💡 Sales tip: present the same model in two versions – with and without a waist belt, to show a variety of styling options.
2. Knitted dresses for colder days
Perfect for September mornings when summer gives way to autumn.
-
Midi or maxi models with a straight cut.
-
Earthy colors – olive, caramel, chocolate brown.
-
Can be worn with a jacket or biker jacket.
3. Long-sleeved dresses made of lightweight fabric
A great solution for days when the weather can surprise you.
-
Oversized or slightly fitted versions.
-
Materials such as viscose, lyocell, premium cotton.
-
Late summer prints – small flowers, subtle checks.
💡 Display idea: place a mannequin in such a dress and hang a light sweater or cardigan next to it – this will encourage you to buy the whole set.
4. Midi dresses in autumn colors
September is the perfect time to introduce the autumn color palette: mustard, burgundy, bottle green, navy blue.
-
Models with a belt at the waist emphasize the figure.
-
Versions with a flared bottom add lightness.
5. Why is August the best time to order?
-
Availability of models – the most popular styles disappear from wholesalers before September.
-
Early introduction of the collection – customers like to be the first to buy new products.
-
Possibility of promotion on social media – you show autumn inspirations even before the competition starts its campaign.
September bestsellers start in August
Dresses that can be worn in both warmer and cooler weather are a key selling point at the turn of the seasons.
By ordering them in August, you give your boutique a head start and are ready for the start of fall.
👉 Check out the Dresses category and order the models that will be a hit in September.
