August fever in boutiques
August is a special time in the clothing industry calendar – on the one hand, it's still summer, and on the other, the first autumn collections are already appearing.
For boutique owners, this means one thing: it's time for strategic clearing . Existing inventory is clogging up space (and capital), so it's worth implementing effective clearance sales to make room for fresh products.
1. Sale with a clear message
Customers love promotions , but only when the message is simple and attractive.
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Instead of complicated rules, choose slogans like "-50% on the entire summer collection" .
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Create a visible "Summer Sale - Last Pieces" area in your store window and on your website.
💡 Tip: When selling online, it's a good idea to add a "promotion" or "last chance" filter – customers will find the products they want faster.
2. Promotional packages and sets
Instead of selling individual items at a lower price, create sale sets :
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Dress + sweater
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Skirt + blouse
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T-shirt + shorts
Such combinations increase the value of your basket and allow you to get rid of more goods.
3. Sales and new items in one place
The best time to showcase new products is during a sale. Customers come for the promotions, but if they also see a new collection, they might be tempted to purchase at the regular price.
💡 How to do it?
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In a brick-and-mortar store, place new collections near the sale area – but clearly separate them.
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In your online store, create a banner: "Make room in your wardrobe - check out what's new" leading to the New Products category.
4. Limited flash sale shares
In August, short, intensive promotional campaigns work great, for example:
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48 hours for selected categories
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Free delivery weekend
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Happy hours – additional 10% off during certain hours
This is an effective way to create a sense of urgency.
5. Last chance offline and online
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Offline: Display sale items at the boutique entrance and checkout.
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Online: Send newsletters with the subject "Last Days of Summer Sale" and photos of bestsellers.
6. Prepare your clients for the new season
During summer promotions, subtly introduce autumn elements – for example, by pairing a summer dress with a cardigan from the new collection. This will give customers a clue as to how to use their purchases in the coming months.
Clean space, new energy
August promotions are not only a way to clear out lingering products, but also a chance to increase customer loyalty . Combine them with a showcase of new items from LaBalancia , and your boutique will seamlessly transition into the new season with a refreshed offering and plenty of room for fall hits.
👉 See what's new in LaBalancia and get your store ready for September today!
