The end of summer is the time for layers
In late August and early September, customers' wardrobes begin to change. Summer dresses and blouses are still in style, but mornings and evenings are getting cooler. This is the perfect time to showcase lightweight outerwear in your boutique—fashionable, comfortable, and versatile pieces that can be layered with almost any outfit.
For store owners, this is a category that can drive sales during the transition period.
1. Shirt jackets (shacket) – a hit of the transitional seasons
Shacket is a combination of a shirt and a jacket – warm but not overwhelming.
Best-selling models:
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checkered in earthy shades,
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in smooth, subdued colors (beige, olive green),
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with pockets and buttons adding a casual character.
💡 Display idea: pair a shacket with jeans and ankle boots, and show it next to it in a summer dress outfit – the client will see how versatile this item is.
2. Eco-leather biker jackets – a timeless classic
They never go out of fashion, and September is when their sales increase.
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Models in classic black – they match everything.
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Shades of caramel and beige – give the styling lightness.
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Fitted cut that highlights the silhouette.
💡 Sales tip: it's worth presenting a biker jacket in a boutique both with a dress and with trousers - this shows two completely different versions.
3. Light oversized sweatshirts
They are also increasingly often chosen in the "casual-elegance" version.
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In neutral shades – beige, grey, ecru.
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With minimalist prints or without decorations.
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Great for styling with a pleated skirt or leggings.
4. Capes and cardigans
Although not always classified as outerwear, in the transitional season they fulfill exactly that role.
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Knee-length models add elegance.
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Shorter, openwork – perfect for August afternoons.
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In shades that combine summer with autumn – apricot, olive, warm beige.
5. How to display lightweight garments in a boutique to increase sales?
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“First Cool” zone – a dedicated shelf or stand at the entrance.
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Mannequins in layered styles – dress + cape, jeans + shacket.
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Cross-selling – present matching accessories (scarves, handbags, hats) with each garment.
6. How to sell them online?
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Create product sets – outerwear + dress or trousers.
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Add a transitional lookbook – inspiration for the end of summer and the beginning of autumn.
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Use “must have” and “last chance for summer layers” in descriptions and campaigns.
A category that sells itself
Lightweight outerwear is a product that customers buy impulsively – because “it might come in handy tomorrow.”
By ordering them in August and displaying them in your boutique immediately, you increase your chances of high sales from the first colder days.
👉 Check out the Sweatshirts/Jackets category and expand your offer with models that will be bestsellers at the turn of summer and autumn.
