Capsule fashion, maximum sales potential
Fall 2025 is fast approaching, and August is the time when boutique owners should be thinking not only about trends but also about universal pieces that will work in every customer's wardrobe. Capsule fashion is a trend that is constantly gaining popularity – fewer items, but better quality and easy to combine.
The right selection of capsule assortment in August allows you to prepare your boutique for the September shopping boom and ensure good sales throughout the fall.
1. Dresses for every occasion
In a capsule wardrobe, dresses are not only an elegant element, but also a base for many everyday styles.
The best sellers are:
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Midi shirt dresses – perfect for work, meetings and weekends.
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Knitted dresses with a simple cut – perfect for colder days.
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Dresses in neutral colors – easy to style with various accessories.
💡 Sales tip: present the same dress in two versions – with light shoes and a shoulder bag and in the autumn version with ankle boots and a jacket.
2. Sweatshirts and light jackets – a layered base
Layering is key in a capsule wardrobe, with sweatshirts and lightweight jackets serving as practical, multi-tasking pieces.
The following work best:
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Shirt jackets (shacket) – a hit of the transitional seasons.
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Biker jackets made of eco-leather – they add character to both dresses and jeans.
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Oversized sweatshirts in neutral colors – comfortable, yet fashionable.
💡 Display idea: place a mannequin in a midi dress with a biker jacket over it in the display window – this shows the versatility of both items.
3. Skirts and trousers in neutral colors
Although the main characters of the capsule offer are dresses and outerwear, it is worth having a few models of skirts and trousers in the assortment:
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High-waisted trousers in black or beige – a base for everyday styling.
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Midi skirts in muted colors – they can be worn with a T-shirt and a sweater.
4. How to choose an assortment for different age groups?
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20s–30s: fashion accents in classic styles – e.g., an olive green shirt dress, a neutral-colored bomber jacket.
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30–40 years: elegance combined with comfort – knit dresses, biker jackets, high-waisted trousers.
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40+ years: timeless styles in high-quality fabrics – midi dresses, shirt jackets, smooth sweaters.
💡 Tip: The same item can be sold to different age groups if you present it in styles that suit them.
5. Capsule autumn colors
The best-selling shades for August and early fall are:
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beige, camel, off-white,
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olive green, chocolate brown,
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garnet and graphite.
The boutique is ready for capsule autumn
A fall capsule wardrobe is a way to attract customers who value quality, comfort and versatility.
By ordering dresses and sweatshirts/jackets from LaBalancia in August, you will build an offer that will sell from the first cold days until winter.
