Analysis of the Women's Wholesale Clothing and Dropshipping Market in Poland

Executive Summary

The Polish apparel market, valued at PLN 98.6 billion in 2023, is showing stable growth with a projected compound annual growth rate (CAGR) above 5% between 2023 and 2028. 1 The women's apparel segment is expected to be the strongest performer; according to GlobalData, women's apparel will grow by 6.9% by 2027, reaching PLN 37.7 billion. 2 This indicates significant potential for dropshipping or wholesale business models in the women's apparel sector in Poland.

E-commerce in Poland is a dynamically growing market, with approximately 50% of consumers shopping online at least once a week. 3 The share of online sales of textiles, clothing, and footwear in total sales increased from 23.1% in April 2024 to 25.4% in April 2025. 4 These figures underscore the growing importance of online channels in the apparel sector and the market relevance of digital business models like dropshipping. The dropshipping business model offers key advantages, such as low startup costs, no need for physical inventory management and warehousing, flexibility in offering a wide product range, and the ability to operate independently of geographical location. 5 These features make dropshipping an attractive and accessible model for selling women's clothing in the growing Polish e-commerce market.

There are significant opportunities in the market. Poland's high e-commerce adoption rate and strong online shopping trends, especially in fashion, provide a broad customer base for dropshipping. 3 Growing awareness of sustainability 9 and Poland's emergence as a major logistics hub in Europe 11 provide additional benefits in terms of niche market focus and operational efficiency. Strong branding and niche specialization are key to gaining a competitive advantage in this dynamic market. 13

However, the main operational and strategic obstacles include low profit margins (average 5-20%) 5 , intense competition 5 , dependence on suppliers and the associated risk of lack of quality control 17 , potential delays in customer service processes 5 and the need for full compliance with Polish legal/tax obligations (establishing a company, VAT regulations, invoicing). 16

To succeed in dropshipping in the Polish market, it's crucial to build reliable relationships with suppliers, develop personalized product and marketing strategies for niche markets, proactively optimize customer service processes, and fully comply with local legal and tax regulations in Poland. In particular, the importance Polish consumers place on quality and value requires brands to prioritize product quality and customer experience. 9 This, in turn, necessitates a value-oriented approach, not just price competition.

1. Introduction

The purpose of this report is to comprehensively analyze the current dynamics and future potential of the Polish wholesale women's clothing market. The report's primary focus is a detailed discussion of the opportunities and challenges associated with implementing the dropshipping business model in this market. The collected data and analyses are intended to provide strategic business stakeholders, such as entrepreneurs, e-commerce managers, and investors, with essential information to help them make informed decisions about entering or expanding the Polish women's clothing market.

The report covers market size and growth forecasts, Polish consumer behavior and preferences, the wholesale supply chain and distribution channels, the advantages and disadvantages of the dropshipping business model, operational and legal requirements, and the overall opportunities and challenges the market presents. The methodology is based on the synthesis of comprehensive primary and secondary data sources, including credible market research reports, industry analyses, and expert opinions on the dropshipping business model. This approach enhances the credibility and strategic value of the information presented.

As one of the largest economies in Central and Eastern Europe, Poland has become an increasingly important regional player in the apparel and textile sector. In 2023, the value of apparel exports from the country exceeded €10.9 billion, placing Poland 11th in the global ranking of exporters and 9th among the largest importers. 11 These impressive results clearly demonstrate that Poland has strengthened its role as a key logistics hub in Europe, both in terms of production and distribution. 11

Poland's strategic location provides a significant advantage for dropshipping operations. The country's significant global presence in apparel exports and imports allows dropshippers to deliver products to customers faster and more efficiently, especially in Western Europe, by sourcing products from Poland or using Poland as a distribution point. 17 This can potentially reduce shipping costs , 7 which in turn can increase the profitability of the dropshipping business model. Significant investments in logistics infrastructure in Poland (e.g., the new DHL International Logistics Center) 8 and the development of a dynamic e-commerce market in the country 3 will further enhance the operational efficiency of the dropshipping model. The availability of faster and more reliable shipping options can significantly minimize one of the most common drawbacks of dropshipping: long delivery times. 18 This, in turn, positively impacts customer satisfaction, leading to repeat purchases and brand loyalty.

Poland's membership in the European Union (EU) offers the benefits of a customs union, facilitating intra-EU trade. However, increasing EU regulations regarding sustainability, product durability, and recyclability 11 create both adaptation challenges for Polish producers and importers and new business opportunities for those who operate with environmental responsibility in mind. This indicates that the market is of strategic importance not only economically but also ethically and environmentally. This logistical advantage of Poland increases the potential of Polish suppliers of women's wholesale clothing (e.g., those operating in large centers such as Ptak Wholesale Centre 19 ) to make their dropshipping services more attractive internationally. If Polish suppliers proactively develop their dropshipping integrations (compatibility with popular platforms such as XML, Shopify, Baselinker) 20 and international shipping capabilities, they can gain a significant position in the global dropshipping market and play a leading role. This will both contribute to the development of the local economy and create new, reliable sources of supply for international dropshippers.

2. Review of the Polish Clothing Market

Market Size and Growth Trends (Forecasts 2023-2028)

In 2023, the Polish apparel market reached PLN 98.6 billion (approximately EUR 22.5 billion). 1 This market is expected to grow at a compound annual growth rate (CAGR) above 5% between 2023 and 2028. 1 According to GlobalData forecasts, the overall apparel market will grow at a 6.4% CAGR between 2022 and 2027, reaching PLN 122.0 billion (approximately EUR 28 billion). 2 These stable and strong growth forecasts indicate that the Polish apparel market is an attractive area for investors and new ventures. The market showed a rapid recovery from the COVID-19 pandemic in 2021 and recorded strong growth in 2022, supported by high refugee immigration from Ukraine and inflation. 1 These factors demonstrate the market's resilience and ability to adapt to external factors.

The table below clearly visualizes the current state and future growth potential of the Polish apparel market. It specifically highlights the share and growth rate of the women's apparel segment in the overall market, highlighting the attractiveness and strategic importance of this niche for the dropshipping business model. It provides investors and entrepreneurs with at-a-glance information on the overall market status and specific potential for women's apparel, providing a solid foundation for business planning, budgeting, and goal setting. This visualization enhances the ability to quickly understand complex market data and assess business opportunities.

Table: Size and Forecasts of the Polish Clothing Market (PLN billion)

| Year | Total Apparel Market Size (PLN billion) | Women's Apparel Segment Size (PLN billion) | Compound Annual Growth Rate (CAGR) - All Apparel | Compound Annual Growth Rate (CAGR) - Women's Apparel |

| :-- | :--- | :--- | :--- | :--- |

| 2023 | 98.6 | N/A (Dominant market category) | >5% (2023-2028) | N/A |

| 2027 | 122.0 (Forecast) | 37.7 (Forecast) | 6.4% (2022-2027) | 6.9% (2022-2027) |

Note: The exact value of the women's apparel segment for 2023 was not provided, but it was indicated that it is the dominant category in the overall apparel market and is showing strong growth. Figures have been rounded. 1

Results and Potential of the Women's Clothing Segment

In 2023, the clothing category was the dominant segment in the Polish apparel market. 1 Within this category, women's apparel is expected to perform the strongest, recording significant growth. 1 GlobalData forecasts that women's apparel will grow by 6.9% by 2027, reaching PLN 37.7 billion (approximately €8.6 billion). 2 These figures clearly demonstrate that women's apparel is a strategic niche in the Polish market, characterized by high demand and significant growth potential for dropshipping or wholesale business models.

The Impact of E-commerce on the Market and Online Sales Trends

Poland stands out as one of the most dynamic e-commerce markets in Europe and ranks 17th globally in terms of e-commerce market size. 3 This reflects the country's pace of digitalization and adoption of online shopping. Around 50% of Polish consumers shop online at least once a week , 3 while a DHL study suggests that figure is 81% monthly and 48% weekly. 8 This high frequency of online shopping demonstrates that e-commerce has become an integral part of everyday life.

The share of online sales of textiles, clothing, and footwear in total sales increased from 23.1% in April 2024 to 25.4% in April 2025. 4 This increase clearly demonstrates the growing importance of online channels in the apparel sector and their future growth potential. Online marketplaces such as Allegro, Amazon, and eBay play a dominant role in Polish e-commerce; in 2024, 86% of Polish online shoppers made purchases through these platforms. 3 Foreign e-commerce platforms such as Amazon (29%) and Temu (27%) are among the most popular choices among Polish consumers. 8 Social commerce is also expected to nearly double between 2024 and 2028 , 3 increasing the importance of social media platforms as sales channels.

The impact of inflation on Polish household budgets has directly impacted consumer purchasing habits and increased the tendency to turn to affordable brands. 1 This has led to an increase in the market share of value-oriented clothing retailers such as Pepco and Sinsay. Given the low start-up costs 15 and the potential to offer more competitive prices 7 , the dropshipping business model may be a perfect fit for Polish consumers' tendency toward value-oriented shopping. Low profit margins, which are one of the biggest drawbacks of dropshipping 5 , can become an opportunity in this context. The price-consciousness of Polish consumers 9 allows dropshippers to leverage these low margins as a market advantage. However, for this strategy to be successful, marketing and communication strategies must emphasize not only affordability but also the quality and value offered by the product. To achieve lasting success in the Polish market, it is necessary to invest in products that offer "value-for-money balance," rather than focusing solely on price competition. This requires that product quality be a key criterion when selecting a supplier. 16 Otherwise, low prices, while they may generate sales in the short term, can lead to customer dissatisfaction and damage to brand reputation in the long term. This balance is crucial to maintaining a competitive advantage in the marketplace.

The fact that online marketplaces (Allegro, Amazon, eBay) account for 86% of e-commerce in Poland3 and the tendency of Polish consumers to shop on international platforms8 clearly demonstrates that marketplaces are a strategic distribution channel for dropshippers. A presence on these popular platforms, in addition to having your own website, can provide quick access to a broad customer base and increase brand visibility.17 High commission rates associated with selling on marketplaces5 can further reduce the already low profit margins of dropshipping.5 This requires dropshippers to carefully calculate marketplace commissions and other costs (such as advertising expenses)16 and adjust their pricing strategies accordingly. Alternatively, consider the potential for higher profit margins and brand control by selling through their own websites. The most successful dropshipping strategy may involve an omnichannel approach, encompassing both their own e-commerce website and popular marketplaces. By increasing brand awareness, this strategy allows you to reach different customer segments, diversify revenue streams, and increase resilience to market fluctuations. This helps dropshippers strengthen their market position and chart a path for sustainable growth.

3. Behavior and Preferences of Polish Consumers

Shopping Habits (Online/Offline, Frequency)

Online shopping is very popular among Polish consumers; 84% of them shop online at least once a month, and 48% at least once a week. 8 This high frequency indicates that online channels are well-established in Poland and form an important part of everyday shopping habits. Clothing and footwear (64%) are among the most frequently purchased categories online. 8 This confirms the immediate market demand for those looking to dropship women's clothing.

95% of Polish consumers shop on international platforms; the main reasons for this trend are lower prices (54%) and a wider product selection (37%). 8 This indicates that the Polish market is open to international dropshipping business models and emphasizes the importance of price and product variety in gaining a competitive advantage. Over 55% of consumers prefer shopping online over in-store. 10 However, interestingly, 22% of consumers view products in-store before purchasing online. 10 This demonstrates the complementary role of online and offline channels and the tendency toward "showrooming."

The table below provides a detailed picture of Polish consumers' online shopping habits and preferences. This data is crucial for dropshipping business models to reach their target audience and determine marketing strategies.

Table: Shopping Habits and Preferences of Polish Online Consumers

Value Orientation: Perception of Quality, Price and Sustainability

45% of Polish consumers are willing to pay more in brick-and-mortar stores for high-quality products. 9 This indicates that not only low price but also product quality is an important factor in deciding on a purchase. Besides price awareness, consumers also consider value. 9 Comfort (56%) and affordability (44%) are top priorities when purchasing clothing. 10 This indicates that dropshippers should consider these two key elements when selecting products.

Sustainability awareness is growing among Polish consumers: 92% believe that caring for the environment is important. 9 65% of consumers consider a brand's sustainability practices when purchasing clothing. 10 Eco-friendly packaging (48%) and transparency in environmental activities (48%) are particularly appreciated. 10 This trend creates a significant opportunity for dropshippers to offer sustainable products and adopt eco-friendly operating practices. Among younger generations (Gen Z 72%, Millennials 69%), the tendency to buy used clothing is quite high. 10 This indicates the potential for niche markets such as circular fashion and dropshipping used clothing.

Brand Loyalty and Approach to Marketing Channels

Research shows that Polish women are typically less loyal to a specific brand, with other factors (price, quality, comfort) taking precedence. 9 This indicates that brands must continually build customer trust by offering value and quality. Traditional advertising methods may not have much impact in the Polish market; instead, building relationships with consumers and sharing insights is important for brand trust and loyalty. 9

Polish consumers are very active on social media. 9 Maintaining an active presence on platforms like Facebook, Instagram, and TikTok can help build customer relationships and increase brand visibility. 17 Collaborating with local influencers is an effective way to reach a wider audience and increase brand awareness. 23 Furthermore, defining SEO strategies specific to Poland is crucial to gaining visibility and high rankings in local search engines. 9 Incorporating marketing translations and local customs into campaigns can help establish a deeper connection with consumers. 9 84% of Polish consumers prefer products from Polish brands, but only 35% consider the origin of clothing important. 10 This demonstrates the strength of local brands and signals that international brands can also gain a foothold in the market with the right strategies.

4. Supply Chain and Distribution Channels for Wholesale Women's Clothing

Traditional Wholesale Centers (e.g. Ptak Wholesale Center)

Traditional wholesale centers play a significant role in the supply chain of women's wholesale clothing in Poland. At the forefront of these centers is Ptak Wholesale Centre, the largest wholesale clothing center in Central Europe. 19 Operating since 1993, this center occupies a retail space of 250,000 square meters and is home to over 2,000 Polish clothing manufacturers and importers. 19 Ptak, which welcomes over 9 million customers from Poland and abroad annually, is a key supply point for most clothing stores and boutiques in the country. 19 These centers, offering the opportunity to physically view products and make wholesale purchases, remain an attractive option for traditional retailers.

Online B2B Platforms and Digital Supply Chains

With increasing digitalization, B2B online platforms and digital supply chains are becoming increasingly important in the women's wholesale apparel sector. Platforms such as JOOR offer B2B e-commerce solutions tailored to the fashion industry, promoting long-term business partnerships and growth between brands and retailers. JOOR has an extensive network connecting over 14,000 brands across 53 categories and over 650,000 global retail merchants. These platforms enable retailers to discover new brands, optimize product variety, and simplify payment processes. Furthermore , they integrate with over 100 ERP systems, such as Shopify, NetSuite, and SAP, streamlining business processes.

In Poland, there are also local and regional online B2B platforms, such as 1MODA B2B Fashion Platform. 25 These platforms connect clothing suppliers with retailers, offering secure trade and fast delivery to European countries. 25 More general B2B platforms, such as Tradewheel.com, also support the trend of Polish companies selling online and offer global trading opportunities. 26 These platforms provide significant benefits to both buyers and sellers, accelerating business processes and reducing costs. 26

Leading Suppliers of Wholesale Women's Clothing in Poland and Their Characteristics

Wholesale women's clothing suppliers in Poland operate in both traditional shopping malls and online platforms. Ptak Wholesale Centre, housing many Polish manufacturers and importers, offers a wide range of products. 19 Polish clothing brands such as Roco Fashion also offer wholesale services and produce a variety of women's clothing products, such as blouses, dresses, jumpsuits, skirts, and plus-size clothing. 27

There are also suppliers specializing in dropshipping. For example, LaBalancia is a wholesale women's clothing supplier offering dropshipping services. 20 These suppliers typically offer the ability to integrate products with infrastructures such as Baselinker, XML, Shopify, or CSV. 20 Dropshipping prices are set by adding a service fee to wholesale prices, and there are usually restrictions on dropping below retail prices. 20 Payments are typically made in advance upon receipt of the customer's order, and orders are shipped within one business day on average. 20 Dropshipping returns policies can be more restrictive, but exchanges for defective products are possible. 20 The supplier may also establish policies, such as having an EAN code for all products and allowing only approved sellers to use product images/descriptions. 20

Some international wholesalers, such as Bloom Wholesale, also offer dropshipping services. 28 These suppliers typically don't require a minimum order quantity and may allow the use of product images from their website. 28 Other suppliers, such as Tasha, offer bulk shipping options and wholesale pricing, making it easier for dropshippers to access trendy products. 28 Supplier selection is crucial to dropshipping success; working with reliable, high-quality suppliers directly impacts customer satisfaction and the company's reputation. 5

5. Dropshipping Business Model: Application in the Women's Clothing Sector

What is Dropshipping and How Does It Work?

Dropshipping is a retail method in which an online store sells products without physically holding them in stock. 17 In this model, when a customer places an order, the store (dropshipper) forwards the order and payment directly to the dropshipping supplier. 17 The supplier, in turn, ships the product directly to the customer. 17 This business model eliminates many of the challenges associated with traditional retail, such as purchasing inventory, warehousing, and shipping. 17

The dropshipping process typically involves the following steps:

1. Supplier Agreement: The dropshipper finds a dropshipping supplier offering the products they want to sell and enters into an agreement with them. The supplier handles the storage, packaging, and shipping of customer orders. 17

2. Launching an Online Store: The dropshipper creates an online store where they list the supplier's products at set prices. 17 Platforms like Shopify, WooCommerce, and Wix can be used for this process. 13 Dropshipping apps like DSers, Zendrop, and Spocket keep product lists up-to-date and automatically forward orders to the supplier. 17

3. Receiving a customer's order: When a customer visits the store and places an order, the payment and order confirmation process continues as normal. 17

4. Order Transfer to Supplier: After the customer pays, the order details are transferred to the dropshipping supplier. If dropshipping apps are used, this step is automatic .

5. Supplier Preparation and Shipping: The dropshipping supplier prepares the order and ships the product directly to the customer. Some suppliers may offer branded invoices and custom packaging options to enhance the shopping experience. 17

6. Customer Receipt and Support: The customer receives the product from the supplier, and the store handles customer service. 17

Advantages of Women's Clothing Dropshipping

Implementing the dropshipping business model in the women's clothing sector offers a number of significant advantages:

• Low startup costs: One of the biggest advantages is that startup costs are significantly lower than traditional retail models. 30 Costs associated with inventory, warehousing, and shipping are not a burden for the dropshipper. 17 This allows you to start your business with less capital. 7

• Low risk: Because products are acquired after a sale, the risk associated with lingering unsold stock is very low. 5 This makes it easier for entrepreneurs to test new product categories or market interest with low risk. 17

• Wide product range: Dropshipping allows you to offer a wide range of products thanks to the flexibility of sourcing products from different suppliers. You can update your product catalog at any time without worrying about unsold inventory .

• Flexible Workspace and Manageability: You can manage your business from almost anywhere with internet access. 17 Because you don't have to deal with processes like inventory management, packaging, and shipping, running an e-commerce business is easier. 17

• Scalability: Dropshipping scales more efficiently than traditional retail. 17 No matter how much business volume grows, the seller only handles the transfer of orders to the supplier, and operational processes continue with the same speed and efficiency. 5

• Quick Start: Starting a dropshipping business is relatively quick. Simply find the right suppliers and add products to your store.

• Marketing and Advertising Opportunities: Digital marketing methods make it easy to reach potential customers and increase brand awareness. 5

Disadvantages of Women's Clothing Dropshipping

While the dropshipping business model offers many advantages, it also comes with some significant disadvantages that should be considered when implementing it in the women's clothing sector:

• Low profit margins: One of the biggest drawbacks of dropshipping is that profit margins are typically low because products are purchased from a supplier and shipped to the customer. This can make it difficult to compete in advertising and require selling a large number of products to make a good profit. 15

• High Competition: Due to the low barrier to entry and low capital requirements, many people use this method. 30 Intense competition makes it difficult for a company to stand out from the crowd. 15

• Supplier Issues and Dependency: Dropshipping can be prone to supplier issues. Difficulties with product quality, on-time delivery, and inventory availability can arise. 17 Because there's no in-house warehouse, the product may be out of stock when the dropshipping order is placed with the manufacturer, which can lead to extended delivery times or refunds. 5 Supplier performance directly impacts the seller's reputation and customer satisfaction. 5

• Lack of quality control: Dropshippers have no physical control over their inventory; products are shipped directly from the supplier's warehouse to the customer. This carries the risk of low-quality products reaching the customer. Unless you're working with a reliable supplier, shipping a product you 've never seen before can be problematic.

• Customer service challenges: While shipping and logistics are removed from the seller, this means they can't control much of the customer experience. When supplier errors or shipping complications occur, the dropshipper must resolve these issues, and the process can slow down. Providing customer service can be hampered by the need to relay information from the customer to the supplier and then back to the customer .

• Shipping complications: Working with multiple suppliers can complicate the order fulfillment process. If a customer orders three products from three different suppliers, they may have to pay separate shipping costs for each, and the products may arrive at different times .

Steps to Starting and Managing a Successful Dropshipping Business

Starting and managing a successful dropshipping business requires strategic actions:

1. Research and define your market niche: Conduct a competitive analysis to identify market gaps and explore trending products. 7. Evaluate niches with high profit margin potential. 13. Focusing on micro-niches like "home yoga equipment" rather than broad categories can increase your chances of success. 13

2. Create a business plan: Define your target audience, establish a pricing strategy, and plan your initial budget. Establish short- and long-term goals and develop digital marketing strategies .

3. Meeting legal requirements: Dropshipping is a legal method of trading in Poland, but it's crucial to follow legal procedures. Company registration (sole proprietorship or limited liability company) is required, as well as obtaining a tax number and necessary licenses/permissions. Official invoicing and compliance with Tax Office (GİB) regulations are important. Dropshipping without a company registration is illegal and can lead to problems with customers and legal authorities .

4. Finding reliable suppliers: Research potential suppliers, obtaining information about product quality, delivery times, and terms. 5. Place test orders to verify supplier credibility and enter into formal agreements. 13. Platforms like Spocket, Zendrop, and DSers can provide access to reliable suppliers. 17

5. Choosing a sales channel: You should decide whether to sell through your own website or through marketplaces like Amazon, Trendyol, or eBay. For your own website, you'll need to register a domain, design a store, and integrate payment systems .

6. Create a product catalog: Obtain high- quality product images and information from suppliers, write SEO-optimized and compelling product descriptions. Determine your pricing strategy, and organize your product categories .

7. Develop and implement a marketing strategy: Create social media accounts, develop a content marketing plan, define an SEO strategy, and create email marketing campaigns. 5 If necessary, plan paid advertising campaigns such as Google Ads and Facebook Ads. 7 Influencer marketing and social media videos are also effective methods. 18

8. Establish order management and customer service processes: Automate order processing, identify customer service channels (email, live chat, phone). 22 Clearly define returns and exchange policies, and establish a customer feedback system. 13

9. Testing and optimization: Test all store features, ensure payment systems are working smoothly, and closely monitor initial orders. Continuously optimize the customer experience .

10. Measurement, Analysis, and Development: Regularly analyze sales data, monitor customer behavior, and identify top-selling products. 22 Measure the effectiveness of marketing strategies and evaluate growth opportunities (new products, new markets, etc.). 13

Popular Dropshipping Supplier Platforms and Integrations

There are many platforms and apps that make running a dropshipping business easier. These platforms typically help with product sourcing, importing and listing products, inventory management, order fulfillment, order tracking, and branding.

Below are some of the leading dropshipping websites and their supplier features and integrations:

• Sup Dropshipping: A Chinese platform offering a variety of suppliers at low prices. Integrates with multiple platforms, including Shopify, WooCommerce, Amazon, eBay, Etsy, and TikTok. 29

• AliExpress: A Chinese B2C marketplace with worldwide shipping. It has over 100 million products, including electronics and apparel, and numerous dropshipping suppliers. Most products have low prices and no minimum order quantity (MOQ). 29

• Alibaba: A B2B wholesale platform. It has numerous wholesalers and manufacturers serving businesses worldwide. It offers a wide range of products. 29

• CJdropshipping: A comprehensive dropshipping solutions provider from China. Handles everything from sourcing to delivery. Offers branding services like POD (Print On Demand) and photography. Integrated with platforms like Shopify, eBay, and Etsy. 29

• Spocket: A dropshipping site with thousands of suppliers from the US and EU. It offers high-quality products from trusted suppliers and offers 30-40% discounts on most products. It integrates with platforms like Shopify, BigCommerce, eBay, and Amazon. 17

• Dsers: Designed for dropshipping with AliExpress. It offers competitive products from AliExpress and allows you to compare suppliers and place wholesale orders. Integrated with platforms like AliExpress, Shopify, Wix, and WooCommerce. 17

• Zendrop: One of the leading dropshipping platforms based in the US. It offers over 100,000 products from the US and China and fast delivery from a US warehouse. Integrated with Shopify and CommerceHQ. 17

• AutoDS: A dropshipping agency offering a comprehensive solution for dropshippers. It offers a variety of products from trusted suppliers like eBay and Amazon. It integrates with platforms like Shopify, WooCommerce, Etsy, eBay, Wix, Amazon, and Facebook. 29

• Syncee: Connects retailers with millions of suppliers in the US, EU, Australia, and beyond. Offers a wide range of products, from electronics to fashion. Integrated with platforms like Shopify, BigCommerce, Squarespace, and Wix. 29

These platforms reduce the operational burden of dropshipping, allowing sellers to focus on marketing and customer service. 5

6. Entering the Polish Market and Operational Issues

Legal and Tax Obligations (Establishing a Company, VAT Regulations, Invoicing)

Dropshipping in Poland is a legal method of commerce, but full compliance with legal procedures and tax obligations is essential. 16 As in Turkey, anyone running a business in Poland must be a taxpayer. 16 Therefore, it is recommended to establish a sole proprietorship or a limited liability company before starting a dropshipping business. 16 Dropshipping operations conducted without a company registration can lead to problems with both customers and legal authorities, as official invoices cannot be issued. 16 Establishing a company, in addition to increasing consumer confidence, creates more opportunities for business development. 16

VAT Rates in Poland and Related Regulations (for Textiles and Clothing)

As a member of the European Union, Poland belongs to the customs union. This means that goods imported from non-EU countries or exported from Poland to non-EU countries are subject to customs duties and formalities. EU customs regulations apply directly in Poland .

The standard VAT rate in Poland is 23% and generally applies to all supplies of goods and services, except those subject to special VAT rules providing for different rates or treatment. 32 For textile and clothing products, the standard VAT rate of 23% applies. 33

VAT Refunds and Invoicing: Under Polish VAT regulations, VAT invoices must be issued no later than the 15th day of the month following the month in which the goods were delivered or the services were provided. Invoices can also be issued up to 60 days before the goods were delivered or the services were provided. Input VAT can be deducted from output VAT; this applies when a VAT-registered company receives an invoice for the VAT amount for purchased goods or services. The standard processing time for VAT refunds is 60 days, but in some cases, if certain criteria are met and additional documentation is provided, this timeframe can be shortened to 25 days .

Logistics, Delivery and Returns Processes

Although in the dropshipping model, logistics and shipping processes are the responsibility of the supplier, monitoring these processes is crucial for the dropshipper to ensure customer satisfaction. 5 Polish consumers place great importance on flexibility and convenience in product delivery; 68% prefer to collect their parcels from parcel lockers, while only 26% choose home delivery. 8 This highlights the importance of diversifying delivery options.

Large logistics companies like DHL are investing significantly in logistics infrastructure in Poland to meet the demands of the e-commerce market. 8 These investments mean faster and more efficient delivery processes. Delivery time can be one of the drawbacks of dropshipping , 18 so it's important to consider delivery speed when choosing a supplier.

Returns processes can also be complicated in dropshipping. Generally, the seller, not the supplier, is responsible for customer complaints. 16 Suppliers typically do not accept returns in dropshipping, but they may offer replacements for defective or problematic products. 20 Shipping costs for returns and exchanges are typically borne by the dropshipping partner. 20 Customer service can be hampered by the need to relay information from the customer to the supplier and then back to the customer, which can lead to customer dissatisfaction. 5 Therefore, it is important to create a clear and transparent returns policy and establish fast communication channels with the supplier.

Marketing and Branding Strategies (Digital Marketing, Social Media, Influencer Collaboration)

To succeed in the Polish market, developing a strong marketing and branding strategy is crucial. Polish consumers are very active on social media, and the influence of fashion influencers is high. 9 This creates significant opportunities for digital and social media marketing.

• Digital Marketing and SEO: The primary goal of dropshippers is to drive traffic to their online stores using platforms like Google, YouTube, TikTok, and Instagram. It's important to reach potential customers through content marketing skills and search engine optimization (SEO) algorithms. In particular, keyword research specific to the Polish market and local SEO efforts can increase visibility. 9

• Social Media Marketing: Maintaining an active presence on platforms like Facebook, Instagram, and TikTok can help build relationships with customers and increase brand visibility. 17 Social media advertising is widely preferred in dropshipping due to its affordability and ease of focusing on a target audience. 18 Social media videos are also an effective tool for reaching customers and ensuring memorable experiences. 18

• Influencer Collaboration: Collaborating with influencers in niche markets can expand your reach and credibility, and therefore increase sales. Platforms like Shopify Collabs allow you to connect with influencers through performance-based partnership models .

• Branding: The most successful dropshipping companies have a strong brand. 14 You need to decide what brand identity you want to be associated with and build your brand identity accordingly. 14 This decision will impact the look and feel of your website, the text and language you use, and how you market your products. 14 The low brand loyalty of Polish women requires brands to continually build trust by offering quality and value. 9

• Customer Focus: Including detailed product descriptions on your website and enabling customer reviews and testimonials can increase potential customers' willingness to buy. Customers can be informed about products and new releases through email marketing and newsletter subscriptions. Retargeting campaigns for unfinished sales can also be very effective.

7. Opportunities and Challenges

Growth Opportunities in the Polish Women's Clothing Market (E-commerce, Niche Markets, Sustainable Development)

The Polish women's clothing market offers significant growth opportunities for the dropshipping business model:

• Dynamic E-commerce Market: Poland is one of the fastest-growing e-commerce markets in Europe, with a very high percentage of people shopping online. 3 Clothing and footwear, in particular, are among the most frequently purchased categories online. 8 This means a broad potential customer base for dropshippers.

• The Trend of International Shopping: 95% of Polish consumers shop on international platforms. 8 This allows dropshippers to leverage global supply chains to offer a wider range of products and facilitates the entry of international brands into the Polish market.

• The Potential of Niche Markets: Despite intense competition in general apparel categories, focusing on specific niche markets can increase the chances of success. 23 For example, micro-niches like sustainable apparel, plus-size clothing, 27 or lifestyle products (e.g., yoga, activewear) may offer less competition and a more loyal customer base.

• Growing Sustainability Awareness: Polish consumers' interest in the environment and sustainable brands is steadily growing. 9 This creates opportunities for dropshippers to differentiate themselves in the market by collaborating with eco-friendly suppliers or adopting practices such as eco-friendly packaging.

• Growth of Social Commerce: Social commerce in Poland is expected to grow significantly in the coming years. 3 Effective use of social media platforms as a sales channel and influencer marketing can increase brand awareness and sales. 17

• Logistics Infrastructure: Poland's transformation into a logistics hub in Europe and investments in logistics infrastructure are contributing to more efficient and faster dropshipping operations .

Key Challenges and Risks of the Dropshipping Model

Despite the advantages offered by the dropshipping model, there are some important challenges and risks that should be considered when doing business in the Polish market:

• Low Profit Margins: The low profit margins inherent in dropshipping can make it difficult to achieve profits, especially in an environment of intense competition. 5 This makes managing advertising and marketing spend even more critical. 15

• High Competition: Due to low barriers to entry, there are many players in the dropshipping industry. 5 This means you may encounter many competitors selling similar products and pressure to lower prices. 16

• Supplier Dependency and Lack of Quality Control: Dropshippers are heavily dependent on suppliers for issues such as product quality, stock availability, and delivery times. Supplier -related issues (wrong product, late delivery, poor quality) can directly lead to customer dissatisfaction and damage to the brand's reputation. The lack of physical control over the products increases this risk.

• Customer Service Challenges: Lack of control over logistics processes can complicate customer complaint resolution and lead to delays. Delays in communication between customer and supplier can result in longer problem resolution times .

• Legal and Tax Compliance Issues: It's important to fully comply with legal obligations in Poland, such as tax compliance and invoicing. Dropshipping without a business registration is illegal and can lead to penalties .

• Inventory Fluctuations: Inventory levels can fluctuate unexpectedly as suppliers take orders for multiple retailers. 17 This can lead to pre-order issues and the inability to fulfill customer orders. 15

• Customs Procedures and Shipping Times: Especially for products sourced from outside the EU, customs procedures and long shipping times can be a drawback. 18 Customers may receive products from different suppliers at different times, which can lead to shipping complications. 31

Strategies for Standing Out in a Competitive Environment

To stand out in dropshipping on the competitive Polish market, you can use the following strategies:

• Niche Specialization and Branding: Instead of generic products, focusing on a specific market niche and building a strong brand identity within that niche reduces competition and allows you to better reach your target audience. It 's important to clearly communicate your brand values (e.g., sustainability) and unique selling propositions. 14

• Product Quality and Supplier Management: Despite low profit margins, it's crucial not to compromise product quality. Building long-term relationships with reliable suppliers who offer fast delivery and high-quality products is crucial to maintaining customer satisfaction and brand reputation. It 's worth regularly monitoring supplier performance by placing test orders.

• Excellent Customer Service: Proactively and quickly resolving issues that may arise due to a lack of logistical control is key to building customer loyalty. It 's important to offer transparent returns and exchange policies and establish effective communication channels.

• Value-Focused Pricing and Marketing: Instead of simply offering the lowest price, adopt a pricing and marketing strategy that emphasizes the quality and value of the product. 9 Although Polish consumers are price-conscious, they also value quality and comfort. 9

• Omnichannel Marketing and Social Media Engagement: Adopting an omnichannel sales strategy, encompassing both your own e-commerce website (for brand control and profit margins) and popular Polish marketplaces (Allegro, Amazon) (for broad customer reach), as well as actively leveraging social media platforms (Facebook, Instagram, TikTok), ensures you reach a broad audience and increase brand awareness. Collaborating with local influencers and localized marketing campaigns can also be effective. 23

• Operational Efficiency and Automation: Using dropshipping apps and e-commerce platforms that automate processes like order processing, inventory tracking, and customer communication reduces operational burden and increases efficiency. 17

8. Summary and Strategic Recommendations

Summary of Key Findings

The Polish women's apparel market, with its strong growth potential and increasing e-commerce adoption, represents an attractive target for the dropshipping business model. The market is expected to reach PLN 98.6 billion in 2023, with the women's apparel segment expected to grow at a CAGR of 6.9% in the coming years. 1 Polish consumers demonstrate a high level of online shopping engagement (84% monthly, 48% weekly), with apparel being one of the most popular online shopping categories (64%). 8 Furthermore, the trend toward shopping on international platforms (95%) and seeking favorable prices and product variety is noteworthy. 8

The dropshipping model offers significant advantages, such as low start-up costs, no inventory management requirements, flexibility in offering a wide product range, and the ability to operate independently of location. However , there are also disadvantages, such as low profit margins, intense competition, supplier dependence, and lack of quality control. Poland's strategic location in Europe and developing infrastructure have the potential to increase the efficiency of dropshipping operations. 11 Full compliance with legal and tax obligations (company incorporation, VAT compliance) is a fundamental requirement for establishing a sustainable business in this market. 16

Specific, Working Recommendations for the Polish Women's Wholesale and Dropshipping Market

For companies that want to succeed in the Polish women's wholesale and dropshipping market, the following strategic recommendations are presented:

1. Niche Market Focus and Value Proposition Development: To overcome the intense competition in the overall women's apparel market, focus on micro-niches such as sustainable fashion, plus-size clothing, special occasion clothing, or clothing for specific demographics (e.g., young professionals, mothers). 23 Given the importance Polish consumers place on quality and value, it's important to compete not only on low price but also on product quality, comfort, and additional brand values (e.g., environmental practices). 9

2. Building a Reliable Supplier Network: Suppliers are the backbone of the dropshipping business model. Establish long-term relationships with reliable suppliers (e.g., through platforms like LaBalancia, Spocket) in Poland or Europe who offer high-quality products, fast delivery, and transparent inventory management. It 's important to regularly monitor supplier performance and have alternative suppliers available in case of potential problems.

3. Multi-Channel Sales and Marketing Strategy: A multi-channel sales strategy should be adopted, leveraging both your own e-commerce website (for brand control and profit margins) and popular Polish marketplaces (Allegro, Amazon) (for broad customer reach). Digital marketing efforts (SEO, social media advertising, email marketing) should be localized to the online shopping habits of Polish consumers, and social media platforms (Instagram, TikTok) should be actively utilized. Collaborating with local influencers and localized marketing campaigns can also be effective. 23

4. Focus on Customer Experience: While logistics processes are the supplier's responsibility, customer service is the dropshipper's responsibility. Offer quick and effective solutions to customer complaints, clearly define returns and exchange policies, and ensure transparency at every customer touchpoint. Offer flexible delivery options, taking into account local delivery habits, such as Polish consumers' preference for parcel lockers. 8

5. Priority Legal and Tax Compliance: Before starting a dropshipping business in Poland, it is essential to establish a company (sole proprietorship or limited liability company) and fully comply with all tax obligations (VAT returns, invoicing). Obtaining legal advice is crucial to minimizing potential legal and financial risks.

6. Continuous Analysis and Optimization: Sales data, customer behavior, and marketing campaign effectiveness should be regularly analyzed. 13 Product selection, pricing, marketing strategies, and operational processes should be continually optimized in light of this data. The ability to quickly adapt to changing market trends (e.g., the demand for sustainability) is crucial for long-term success. 14
   
   

   The Polish fashion and e-commerce market – current situation, trends and opportunities for dropshipping development in 2025

   The Polish clothing and e-commerce markets are growing rapidly and opening up new opportunities for entrepreneurs, both beginners and experienced. Thanks to the integration of modern technologies, the development of dropshipping, and B2B cooperation, companies like LaBalancia offer ready-made solutions for business partners who want to operate efficiently without having to invest in warehouses or logistics.

   📈 Growth of the fashion market in Poland

   According to GlobalData , the Polish clothing market is expected to continue growing through 2028, driven by growing domestic demand and rising consumer awareness. Retail sales of textiles, clothing, and footwear in Poland increased by a staggering 8.4% year-on-year in April 2025 ( Fibre2Fashion ).

   🛒 E-commerce in Poland – a market that cannot be ignored

   Poland is currently one of the fastest-growing e-commerce markets in Europe ( Asendia ). According to Lemon Media , Poles are increasingly willing to shop online, appreciating the convenience, variety, and speed of delivery.

   📦 What is dropshipping and why is it gaining importance?

   Dropshipping is a sales model in which the seller doesn't physically own the goods being sold. Instead, orders are fulfilled by external suppliers—wholesalers or manufacturers. This solution significantly lowers the barriers to entry into online commerce and allows customers to focus on marketing, customer service, and brand development.

   Benefits of dropshipping:

   • no need to invest in a warehouse,

   • low initial costs,

   • business scalability,

   • flexibility in selecting the assortment.

   Sources:

   • ikas

   • Shopify Poland

   • Sipay

   • Alem Dergisi

   🤝 LaBalancia and B2B dropshipping – ready-made solutions for your store

   LaBalancia , a women's clothing wholesaler based in the Ptak Wholesale Center, offers an innovative approach to business cooperation through dropshipping and integration with platforms like Baselinker and JOOR . This allows business clients to:

   • synchronize products and inventory in real time,

   • automate orders,

   • offer the latest fashion collections without the risk of excess inventory.

   More about our cooperation model:
   👉 https://labalancia.com/pages/dropshipping-i-wspolpraca-biznesowa

   🌍 Polish B2B market and clothing export

   Poland is playing an increasingly important role in European clothing exports ( Trade.gov.pl ). Platforms such as 1Moda , TradeWheel , and Roco Fashion demonstrate the growing competitiveness and quality of Polish clothing manufacturers in an international context.

   ---

   🔍 Summary: Why work with LaBalancia in 2025?

   ✅ Ready-made integrations (Baselinker, Shopify, WooCommerce)
   ✅ Dropshipping without warehouse risk
   ✅ Modern women's clothing from Poland
   ✅ B2B support, logistics, advice and market entry strategy
   ✅ Access to the growing fashion and e-commerce market

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