November is the month when sales in the fashion industry accelerate significantly. Customers begin preparing for the holiday and party season, assembling wardrobes for family gatherings, company Christmas Eve parties, and New Year's Eve. It's also the time for the first gifts purchased on Black Friday and Cyber Monday. Trend analysis shows that products that combine elegance with comfort—those that are suitable for many occasions—sell best in November.
1. Dresses – the queen of the holiday season
Dresses remain the top selling item in November. Customers are looking for styles that:
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elegant velvet and lace – for corporate parties and dinners,
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universal little black dresses – which will work well with various styles,
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knitted midi dresses – comfortable, but still feminine, perfect for everyday meetings.
💡 Tip for boutiques: Present dresses in ready-made sets with jewelry and shoes – this increases the value of the basket.
2. Sets – ready-made styling in just a few minutes
Women's sets are becoming an increasingly popular trend before the holidays. They offer a touch of elegance without the need for extensive wardrobe selection. The following are particularly popular:
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knitted sweater + skirt sets ,
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smart casual suit sets ,
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velvet sets – perfect for home parties and New Year's Eve.
3. Sweaters and sweatshirts – comfort with a touch of style
Sweaters and sweatshirts also sell well in the run-up to Christmas – both as a stylish accessory and as a gift idea. Customers choose:
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oversized sweaters and turtlenecks – for everyday wear,
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velour and basic sweatshirts – fashionable and practical,
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cardigans – which can be easily combined with a skirt or trousers.
4. Skirts and trousers – the basis for everyday styling
While dresses and sets reign supreme in November, it's trousers and skirts that form the foundation of any wardrobe. The best-selling items are:
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checkered and eco-leather skirts ,
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wide-leg trousers (palazzo) ,
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cigarettes for the office ,
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knitted leggings – as a comfortable complement to casual styling.
5. Colors that dominate in November
Sales analysis shows that during this period the most frequently chosen products are:
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burgundy and bottle green – elegant and festive colors,
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black and navy blue – a classic, irreplaceable in elegant outfits,
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beige and gray – as a base for everyday styling.
November is the month when dresses, sets, sweaters, and wardrobe staples like skirts and trousers sell best. Customers choose pieces that can be worn both everyday and for special occasions. For boutiques, it's the perfect time to focus on offerings that combine elegance and comfort, as well as offering holiday-inspired color schemes.
Check out what styles you can find in the LaBalancia wholesale collection to prepare your store for the December sales peak and offer your customers exactly what they are looking for before the holidays.
