The end of November is a time many customers eagerly await – Black Friday and Cyber Monday have become some of the most important sales periods of the year. For online boutiques, this is not only an opportunity to increase revenue but also a chance to attract new, loyal customers. To fully utilize this period's potential, it's worth carefully planning your offers and marketing activities.
1. Assortment analysis and selection of promotional products
The first step is to carefully review the offer and identify the categories that will be most suitable for promotions. The following items are particularly popular on Black Friday:
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casual and elegant dresses – perfect for the upcoming holidays,
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knitted sets – a must-have for the fall-winter season,
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sweatshirts and jackets – practical and always desirable,
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accessories as an addition to main purchases.
It's worth preparing sets, e.g. a dress + sweater or a set + accessories at a lower price - customers are eager to take advantage of opportunities that give them a complete look.
2. Appropriate promotional communication
Effective Black Friday sales aren't just about discounts, but also how they're communicated. The best ways to do this are:
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special banners and tabs in the online store, e.g. "Black Friday Deals",
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newsletter with offers for regular customers,
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social media campaigns showing the most fashionable models at reduced prices,
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countdown (countdown to the start of the promotion), which builds tension and attracts attention.
💡 Tip: Make sure the promotion rules are clear – customers like clear messages: "-20% on all dresses" or "Second product -50%".
3. Preparing your online store
Before Black Friday arrives, make sure your online store is ready for increased traffic. This is the time when any technical glitch could cost you an order. Check:
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page loading speed,
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transparency of product categories,
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simplicity of the purchasing process,
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visibility of payment and delivery options.
It is also worth preparing a special "Black Friday / Cyber Monday" tab so that customers can easily find all discounted products.
4. Building basket value
Black Friday is a great opportunity to increase your average order value. How can you do it?
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Use cross-selling – when buying a dress, suggest a sweater, belt or jewelry.
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Add a discount option for larger orders – e.g. "-15% for purchases over PLN 300".
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Show ready-made outfits – customers are more likely to buy more than one product when they see a complete set.
Black Friday and Cyber Monday are events that can significantly increase sales in your online store – provided you approach them strategically. Well-curated inventory, transparent communication, technical preparation of the store, and skillful use of cross-selling will ensure that customers return to you even after the sales season.
Build your offer on strong products – dresses, sets, sweatshirts and jackets – and take advantage of LaBalancia's wholesale offer to offer customers the models that will sell best during this hot period.
