Fall and winter are seasons marked by a growing demand for warm, comfortable, and stylish clothing. Sweatshirts and sweaters are wardrobe staples, but each customer group approaches them differently. Boutique owners should therefore consciously curate their offerings to meet the needs of a diverse audience – from younger customers who prefer relaxed and casual styles to women who prefer elegance and timeless styles. Learn how to segment the assortment and which styles from the LaBalancia collection are best suited for the fall-winter season.
Sweatshirts – the choice of younger and active customers
Sweatshirts are incredibly popular among women who value comfort and a sporty style. They're a product that perfectly complements everyday outfits—from a trip to college, to a walk, to the home office.
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For students and younger customers , oversized hooded sweatshirts in fashionable colors such as beige, caramel, burgundy or bottle green will work best.
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For active customers – basic sweatshirts that can be paired with jeans, leggings or a down jacket.
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Premium versions – velvet or with decorative zippers and prints – great for casual outings.
💡 Sales tip: Present sweatshirts in complete outfits, e.g. with leggings, sneakers and a shopper bag – customers are more likely to buy when they see a ready-made set.
Sweaters – a classic for women who value elegance
Sweaters are the perfect choice for clients who want a more elegant look without sacrificing comfort. During the fall and winter seasons, they're perfect for work, family gatherings, or holiday preparations.
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For working women – turtlenecks and classic-cut sweaters that can be worn under a jacket.
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For mature clients – oversized sweaters and long cardigans, great with midi skirts or palazzo pants.
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For women who like fashionable accents – models with a braided weave, decorative buttons or in the colors of winter trends: ecru, navy blue, burgundy.
💡 Sales tip: Opt for a layered presentation – sweater + shirt + coat. This is not only inspiring, but also a way to cross-sell accessories.
How to build an offer combining sweatshirts and sweaters?
The best boutiques combine both product groups in their collections, creating a wide range tailored to different customers. Sweatshirts are perfect for everyday and casual wear, while sweaters are more elegant and classic. This means that customers will find something for every occasion in your store – from morning coffee with a friend to an evening gathering around the holiday table.
Sweatshirts and sweaters are two of the pillars of the fall/winter collection. It's important to build your offerings to meet the expectations of different customer groups – from young women who value casual comfort to those who prefer elegance and timeless style. Take advantage of LaBalancia's wholesale offer to introduce styles to your boutique that will sell all season long.
