Sweaters are an essential part of the fall and winter wardrobe. Warm, soft, and fashionable, customers eagerly choose them, but the competition in this category is fierce. Therefore, it's worth demonstrating how styling and accessories can make them a top-of-the-line product. Well-presented sweaters in your boutique can not only increase sales but also inspire customers to purchase the entire look. Find out how to combine pieces from the LaBalancia collection to create a wow factor on store racks and on social media.
Sweater + skirt = feminine balance
Pairing a sweater with a pleated or knit midi skirt is a classic that never goes out of style. Choose a slightly oversized sweater and pair it with a high-waisted skirt. This combination accentuates the waist, elongates the figure, and works with both casual and more elegant outfits.
Accessories : chain bag, ankle boots, belt emphasizing the waist.
Sweater + jeans = universal styling
A sweater with a distinctive texture (e.g., cables, 3D weaves) paired with straight jeans is a look every client knows and loves. Opt for styles in trendy colors—caramel, bottle green, ecru—and wear them as a base for everyday outfits. This look is perfect for work, school, or a walk.
Accessories : woven scarf, eco-leather shopper bag, sneakers or ankle boots.
Sweater + layers = style and practicality
Fall sweaters are perfect for layering. By showing clients how to wear a thin turtleneck under a blazer or a thicker sweater over a shirt, you create a modern, functional look. This option is especially appealing to working women who need outfits that combine fashion and comfort.
Accessories : watch, minimalist jewelry, classic moccasins.
Sweater + high-waisted jumpsuit/pants = modern elegance
Instead of a classic trouser ensemble, pair a sweater with a jumpsuit or wide-leg, high-waisted trousers. A soft turtleneck or a cropped sweater will add a touch of lightness to your silhouette and give the whole outfit a modern touch. This outfit looks great in photos, making it perfect for social media promotion.
Accessories : XL earrings, mini handbag, patent leather shoes.
How to sell outfits, not individual sweaters?
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Showcase ready-made outfits on mannequins or product photos. This is a simple way to encourage customers to buy not only the sweater but also accessories and bottoms.
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Create a mini online lookbook. You can create several outfits with a single sweater and publish them in your newsletter or on Instagram.
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Use cross-selling. When purchasing a sweater online, automatically suggest matching accessories: scarves, belts, and jewelry.
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Do a live demonstration. A live show on Facebook or Instagram, where a stylist demonstrates how to wear a particular sweater style, is a great way to engage your community.
Sweaters are a must-have in every fall collection – but only when presented well do they become a product that attracts attention and inspires purchase. Pair LaBalancia wholesale styles with appropriate accessories, show off styling options, and build a range that will set your boutique apart from the competition.
