As the temperature begins to drop and the days grow shorter, customers begin to intensify their search for clothing that not only provides thermal comfort but also allows them to maintain a fashionable look. Fall and the beginning of winter are the perfect time to expand your boutique's offerings with sweatshirts and jackets that combine comfort with current trends. Find out which styles are worth adding to your inventory and why you should consider buying wholesale from LaBalancia .
Why do sweatshirts and jackets sell so well in the fall and winter season?
Both sweatshirts and lightweight jackets are versatile wardrobe staples that are perfect for a variety of occasions – from everyday strolls and shopping trips to more casual outfits for work or school. Customers are looking for styles that are soft, well-tailored, made of pleasant-to-touch materials, and at the same time, align with seasonal color and style trends.
Importantly, it's during this period that boutique owners may notice an increase in the average basket value. Purchasing a sweatshirt or jacket is a larger expense than, say, a top or blouse, so it's worth ensuring that the assortment is tailored to customer needs and appropriately presented.
Which models are worth introducing to the offer?
The current offer of the LaBalancia wholesaler includes, among others:
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Oversized sweatshirts – loose-fitting styles, often with a hood or stand-up collar, perfect for casual outfits. Neutral colors like beige, gray, and black are popular, as are bolder shades like burgundy, mustard, and green.
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Quilted jackets – lightweight yet warm, they're perfect for the transitional season. Shorter or hip-length styles often feature a subtle sheen.
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Bomber jackets and oversized jackets – a return to '90s-inspired styles, particularly popular with younger customers. They look great paired with jeans and sneakers.
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Sweatshirts with a velvet accent, prints or decorative zippers – interesting details attract attention and make your boutique stand out from the competition.
A well-chosen collection of sweatshirts and jackets will allow you to reach both customers who value comfort and those who value a fashionable look even on colder days.
How to increase sales of sweatshirts and jackets in your boutique?
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Take care of seasonal display – it is best to present sweatshirts and jackets in sets with other items, e.g. leggings, ankle boots, or a shopper bag.
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On social media, show how to style one model in three ways – at home, for a walk, or out with friends.
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Emphasize functionality – e.g., “perfect for cooler mornings,” “a jacket that fits in your bag.”
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Promote materials and workmanship – customers will appreciate the warm lining, hood, practical pockets and high stand-up collar.
Fall is the perfect time to expand your boutique's assortment with functional and fashionable sweatshirts and jackets. These products not only address the real needs of customers but also build a positive image for the store as a place where fashion meets comfort. Take advantage of LaBalancia's wholesale offer to expand your collection with styles that are sure to attract attention and sell well all season long.
