Boho is still on trend
Boho style is a combination of freedom, romance, and inspiration from world cultures. This trend gains particular popularity in the second half of summer and early fall, with customers eagerly opting for flowing maxi dresses, skirts, fringes, and lace , which can be worn on August afternoons and September mornings alike.
This is the perfect time for boutiques to introduce a transitional boho style that combines summer lightness with an autumn color palette.
1. Maxi dresses – the heart of boho
Long, flowing dresses are the quintessence of boho style. The best-selling styles in the second half of summer include:
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with ethnic or floral prints,
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with lace inserts ,
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in earthy shades – beige, olive, brick red, caramel.
💡 Display idea: present maxi dresses with a wide hat and a light cape – customers will immediately see a ready-made look for late summer.
2. Flowy boho skirts
Boho midi and maxi skirts are a great alternative to dresses.
The best sellers are:
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pleated skirts in warm colors,
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skirts with ruffles ,
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models with fringes or embroidery .
💡 Sales tip: pair a boho skirt with a simple T-shirt and cardigan – it's the perfect version for cooler evenings.
3. Fringes, lace and embroidery – details that create the atmosphere
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Fringes – add lightness and movement to the styling.
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Lace – romantic and feminine, especially in shades of ecru.
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Embroidery – in ethnic patterns they emphasize the boho character.
4. A boho color palette for late summer
The boho style loves natural shades, but in late summer and early autumn it is worth introducing:
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browns and beiges ,
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olive green ,
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brick orange ,
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accents of turquoise or mustard to liven things up.
💡 Tip: In a boutique display, combine earthy tones with one stronger accent to make the styling attract attention.
5. How to sell boho in a boutique and online?
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Boho zone in the store – a separate space with clothes, accessories and decorations in a natural atmosphere (wicker baskets, plants).
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Mannequin styles – complete looks with hat, handbag and jewelry.
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Online lookbook – photos that show how to combine boho with autumn elements.
Boho that works for sales
The boho style in the second half of summer is a trend that not only looks impressive, but also sells very well.
By introducing maxi dresses, flowing skirts, and clothes with fringes, lace, and embroidery from LaBalancia to your boutique, you will create an offer that will delight customers looking for fashion inspiration for the transitional season.
👉 Check out the Dresses and Skirts/Pants category to introduce boho hits to your offer.
