Black Friday is one of the most important sales events of the year. For boutique owners, it's a huge opportunity to increase revenue and attract new customers. However, success largely depends on properly preparing the offer. Which styles should you order in October to have ready for sale by November?
1. Dresses – an absolute bestseller on Black Friday
Nothing sells better during sales than dresses . Customers eagerly choose both everyday pieces and those for special occasions. It's worth stocking your boutique with knit midi dresses, long-sleeved pencil dresses, and elegant wrap dresses. The LaBalancia collection offers a variety of styles in colors perfect for fall and winter—from classic black, through olive green, to vibrant cherry lacquer.
2. Women's sets – practical and fashionable
During Black Friday, customers are looking for ready-made solutions. Sets , i.e., blouses and skirts or trousers, are extremely popular because they allow for a quick and easy way to create a complete outfit. Knitwear, velvet, and elegant sets with a blazer sell exceptionally well during this period.
3. Sweaters and cardigans – perfect for a gift
Sweaters are a hit during autumn and winter sales. Soft, cozy oversized styles, classic turtlenecks, and button-up cardigans are products that customers eagerly choose not only for themselves but also as gifts for loved ones. It's worth introducing a wide range of colors to your offerings – from neutrals to trendy seasonal accents.
4. Sweatshirts and jackets – comfort in a fashionable version
During the chilly November weather, customers eagerly invest in sweatshirts and jackets. Minimalist hoodless styles, oversized hoodies, and quilted jackets are must-haves at the boutique. LaBalancia offers jackets and sweatshirts in earthy tones, as well as bold shades like pumpkin orange and futuristic purple.
5. Skirts and trousers – the basis of styling
Black Friday is a great time to sell skirts and trousers. Pleated midi skirts, leather mini skirts, and wide-leg trousers sell particularly well because customers use them as a base for a variety of outfits. A variety of styles and colors is key to success.
Why is it worth planning in October?
Properly preparing the collection in advance guarantees that the boutique will be ready for peak customer demand in November. Styles should be ordered in advance to ensure timely promotion, social media presence, and attractive in-store display.
Black Friday is a time when boutiques can achieve record sales. Check out LaBalancia's wholesale offer and stock up on styles that will captivate customers in November.
