New season, new energy
After summer vacation, it's time to get back to your daily routine. Whether you're a student, a teacher, an office worker, or a freelancer, the end of August and beginning of September are the perfect time to freshen up your wardrobe.
This is a great opportunity for boutiques to offer styles that combine comfort with elegance – fashionable, practical and suitable for everyday situations.
1. Back to Office – smart casual elegance
Returning to the office doesn't have to mean a strict dress code. Clients are increasingly opting for casual elegance —a combination of classic cuts and comfortable fabrics.
Bestselling items:
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Suit sets in light fabric – perfect for meetings and presentations.
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Jackets in pastels or muted earth tones – great with trousers and dresses.
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High-waisted trousers – they accentuate the figure while being comfortable.
Check out the elegant sets in the Sets category and the fashionable offer of trousers in the Skirts/Trousers category.
💡 Presentation idea: display a mannequin in a suit in the window and add an autumn accent – for example, a scarf in a fashionable color.
2. Back to School – a light, everyday look
The beginning of the school or academic year is the perfect time to buy clothes that will be perfect for university, remote work, or afternoon classes.
Most frequently chosen styles:
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Light sweaters – perfect for chilly mornings, they go well with jeans and skirts.
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Midi skirts – pleated or flared.
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Shirt blouses and oversized shirts – versatile, they can be worn in many ways.
See fashionable suggestions in the Sweaters and Skirts/Pants category.
💡 Display idea: Set up a "Back to School corner" in your store – a sweater, pleated skirt and large bag set to inspire customers with a ready-made outfit.
3. Colors and materials that work after the holidays
After summer, the following are selling very well:
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Earth tones – olive green, browns, beiges.
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Smoky pastels – powder pink, blue, lavender.
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Natural materials – cotton, viscose, lyocell and soft knits.
4. How to increase sales during this period?
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Thematic exhibition – “Back to School” and “Back to Office” in separate zones.
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Set promotions – e.g. a suit set + sweater at a lower price.
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Social media with styling tips – show how to wear the same item in different situations.
Time to refresh your wardrobe
September is a new beginning – both at work and at school.
With fashionable sets, lightweight sweaters, and high-waisted trousers from LaBalancia , your boutique can offer customers styles that will work from the first cool mornings to autumn days.
👉 Check out the Sets , Sweaters and Skirts/Pants categories to stock up on post-holiday hits.
