Fall and winter are seasons when customers seek not only warmth but also fashionable, versatile styles. Skillful layering allows you to create striking looks that can be adapted to changing weather conditions. For boutique and online store owners, this is a great opportunity to increase sales by offering customers clothes that perfectly complement each other. Find out how to use layering by basing your collection on LaBalancia's wholesale favorites.
1. Why is layering a sales hit?
Layered styles have several key advantages:
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More elements in one look – the customer is more likely to buy the entire set than a single product.
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Flexibility – the ability to adjust your outfit to the weather and occasion.
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Fashionable “wow” effect – layers add depth and originality to styles.
💡 Tip for sellers: Present ready-made outfits in your store, consisting of several elements - this inspires customers and increases the value of their shopping cart.
2. Key elements of layered styling
To make layering fashionable and not chaotic, it's worth having proven elements in your collection:
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Basic shirts and blouses – a great base for sweaters or vests.
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Oversized sweaters – soft, cozy, perfect as a second layer.
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Vests – whether down, knitted or quilted, add volume and style.
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Jackets and light coats – an elegant option for top.
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Accessories – scarves, shawls, hats that complete the look.
LaBalancia offers models perfect for this type of styling.
3. Layering Trends for Fall/Winter 2025
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Mixing textures – e.g. smooth shirt + thick knit sweater + leather jacket.
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Oversize on oversize – a bold combination of loose elements for a fashionable effect.
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Playing with lengths – a longer shirt peeking out from under a shorter sweater, an oversized coat over a mini dress.
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Monochromatic layers – all elements in one color tone for an elegant look.
4. How to promote layering in your store?
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Create “lookbooks” with ready-made sets and display them in visible places.
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Offer discounts when purchasing a set (e.g. shirt + sweater + coat).
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Show "how to style" videos on social media using products from your offer.
Layering is a trend that combines practicality with fashion—and it's the ultimate sales combination. By giving your customers the opportunity to create interesting, multi-dimensional looks, you increase the chances of more purchases and customer loyalty.
Check out what models you can find in the LaBalancia wholesale offer and prepare an autumn/winter collection that will delight your customers.
