For a store that sells clothing without its own warehouse, BaseLinker is usually the center of the entire operation: it's where orders come in, stock levels are updated, and shipments are generated. The question most frequently asked by boutique owners is: how do I connect this with a wholesaler so that I don't have to do everything manually? Below, we show what integration offers and how to connect LaBalancia's product catalog.
What integration truly automates
A well-configured connection between a wholesaler and BaseLinker relieves you of three repetitive tasks. First, updating stock and prices – availability data for models refreshes automatically, so you don't sell items that are no longer in stock. Second, order forwarding – after an order is paid, the information goes to fulfillment without manual retyping. Third, shipment and status handling, so the customer receives notifications, and you don't have to monitor every package individually. In practice, this means that scaling your store doesn't require hiring another person to retype data.
Product feed as the foundation
Before anything can be automated, BaseLinker needs to know what you're selling and for how much. This role is played by the product feed – available from us as a multilingual file that includes descriptions, wholesale prices, variants, and photos. Details of this solution are described on the B2B XML feed page. The feed is the "single source of truth" from which BaseLinker retrieves data and keeps your store's offer consistent with our catalog.
Step-by-step connection
The process itself is simpler than it seems. You start with a B2B account at LaBalancia, which gives you access to wholesale prices and the product offer file. Then, in BaseLinker, you add your store and product source, pointing to our feed. The next stage is mapping – you define how our categories, sizes, and fields should correspond to your store's structure. Finally, you set the update frequency and rules for orders. After this configuration, the system works in the background, and you focus on sales, not administration.
What to pay attention to during configuration
Several things determine whether the integration will be stable. It's worth ensuring unambiguous mapping of product identifiers so that size variants don't get mixed up between systems. It's also good to set a reasonable stock refresh frequency – frequent enough to avoid selling unavailable models, and calm enough not to overload the store. Checking logs is also useful, as it allows you to quickly catch any import errors. These are details, but they distinguish an integration that "works once" from one that works every day.
Why integration with the manufacturer is more convenient
When the feed comes directly from the manufacturer, the data is consistent at the source: the same model looks and is described the same with every delivery, and a short supply chain shortens order fulfillment time. For your store, this means fewer discrepancies between what you show the customer and what you actually send. We fully describe the cooperation model on the dropshipping and business cooperation page.
How to start
If you want to connect a women's clothing offer to BaseLinker and automate sales, create a B2B account. After registration, you will get access to the feed and wholesale prices, and you can configure the integration according to the steps above.
