September is a special month in the clothing industry. It's a time of wardrobe changes, returns to work and school, and the first cooler days that encourage customers to shop for new clothes. But what exactly sells best? Let's take a look at both market data and the experiences of LaBalancia.
1. Year-round dresses – sales leader
According to sales data from recent years, September is a time of increased interest in dresses that can be worn both solo and with layers.
Top-rotating models:
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Shirt dresses in neutral colors.
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Midi dress with long sleeves in floral prints.
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Knitted dresses with a fitted cut.
💡 Tip: It's worth having these models in different color variants - customers often buy more than one color.
2. Light outerwear – trench coats and jackets
September is a month of "weather surprises", which is why sales of light coats and jackets are very high then.
Most popular styles:
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Trench coats in beige and khaki shades.
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Oversized quilted jackets.
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Denim jackets as a layering element.
The LaBalancia offer includes models that perfectly fit this trend.
3. Sweaters and knitted sets – a hit from mid-month
The first cool mornings cause a spike in knitwear sales. The best sellers are:
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Oversized sweaters in shades of beige, caramel and bottle green.
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Set: sweater + pants or skirt.
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Maxi cardigans as an alternative to a coat.
4. Seasonal accessories – a quick impulse buy
Industry data shows that September marks the beginning of an increase in sales of fall accessories:
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Shawls and scarves.
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Thin beanie hats.
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Bags in autumn colors.
💡 Sales Tip: Display accessories at the checkout or near bestselling clothing to increase impulse purchases.
5. Industry data and experience
Based on fashion reports (including Euromonitor, FashionUnited) and observations from recent years:
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In September, clothing sales increase on average by 12–18% compared to August.
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Dresses and light covers have the largest share in sales (approx. 35% of the total sales value in the boutique).
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Knitwear has been experiencing dynamic growth since mid-month and becomes a bestseller until March.
September is the perfect time to focus on versatile dresses, lightweight outerwear, knitwear, and fashionable accessories. A carefully curated selection will allow the boutique to fully utilize the potential of the transitional season.
Check out the LaBalancia wholesale offer now and order the products that will be September sales hits.
