The end of August is a turning point in the fashion industry. Shoppers at boutiques and online stores are starting to look for styles that will work well in both the last warm days and the first, cooler weeks of September. It's the perfect time to introduce clothes that combine the lightness of summer styles with more subdued autumn colors and warmer fabrics. For boutique owners, it's also a chance to present new collections that will attract the attention of customers seeking freshness and fashion inspiration after the summer holidays.
What sells at the turn of the seasons?
During the transition period, the following are particularly popular:
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two-piece sets that can be worn together or separately,
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midi dresses with long sleeves or made of thicker material,
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sweaters and capes , perfect for mornings and evenings,
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trousers and skirts in subdued colours , easy to style with autumn accessories,
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jumpsuits with ¾ sleeves , which work well as an alternative to dresses,
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layered outfits — e.g. blouse + cardigan + skirt.
Functionality and comfort are key. Customers are looking for clothes that will look good on both warmer afternoons and cooler mornings – so it's worth showcasing pieces that can be easily layered.
Styles that your boutique's customers will love
1. Long sleeve midi dress
This is an absolute must-have for the end of summer. Perfect for work, a meeting, or shopping in the city. Opt for styles with a tie waist or a small print, which subtly allude to the coming fall. It's worth considering dresses with a subtle sheen, which can also be styled for more formal evening events.
2. Knitted set in a neutral color
A two-piece set is a hit of the transitional season. A sweater blouse and a skirt or trousers in a solid shade combine comfort with elegance. It's worth offering clients versions in soft knit or ribbed fabric. A neutral color palette—beige, caramel, and warm gray—perfectly captures the atmosphere of late summer and early fall.
3. A cardigan sweater as an addition to summer styling
A lightweight cardigan is a great base for layering. It can be worn over a top, T-shirt, or dress. Styles with decorative buttons or in pastel shades of beige and gray are especially fashionable. A sweater makes a summer dress perfect for cooler days—a way to extend the summer season.
4. Back to work style – elegance and comfort
The end of summer also means returning to work. It's worth introducing outfits that are office-appropriate yet comfortable. For example, simple high-waisted trousers and a long-sleeved blouse with a tie at the neck. This outfit can be complemented with a blazer or cardigan.
How to build a transitional offer in a boutique?
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Go for versatility : models that can be styled in many ways – individually or in sets.
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Take care of the colors : earthy shades, burgundy, olive, rusty orange and classic black will fit the atmosphere of the upcoming autumn.
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A variety of styles : not just dresses! Include trousers, wraps, sets, cardigans, and lightweight coats.
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Visual presentation : Showcase ready-made outfits—boutique customers appreciate inspiration. Flatlays or lookbook photos are a good option.
Sales Tip: How to Increase Cart Value?
Encourage customers to purchase complete outfits. If they're choosing a dress, offer them a sweater or cardigan. Pair the skirt with a matching blouse. This approach not only increases the value of the order but builds trust and loyalty among customers who feel the boutique cares about their style.
Time for action!
August is a strategic time to refresh your inventory. It's worth using this time to provide your customers with ready-to-wear styles for the new season. LaBalancia Wholesale regularly updates its collection with styles perfect for the turn of the seasons—from casual ensembles to elegant dresses and sweaters. Check out the new arrivals and get your boutique ready for fall!
