The power of detail in fashion
In the clothing industry, they say the devil is in the details —and when it comes to selling clothes, that saying is 100% true. Even the simplest dress can become exceptional if you add the right belt, scarf, or handbag.
For boutique owners, accessories are not only an additional product in a customer's shopping cart, but also a tool to increase the attractiveness of the entire outfit in the eyes of the buyer.
1. Belt – a small accessory, a big effect
A belt can completely change the character of an outfit:
-
In a shirt dress, it accentuates the waist and adds elegance.
-
It adds a fashionable accent to a suit set.
-
In a sweater style, it prevents the loss of silhouette proportions.
💡 Display idea: add a belt in a contrasting color to the mannequin in the Dresses category – it will immediately attract the customer's attention.
2. Scarves – a detail that adds character
Scarves are coming back into fashion – and in various applications:
-
Tied around the neck in a retro style.
-
As a bag decoration.
-
Woven into the hair or as a headband.
💡 Sales tip: in the Sweaters or Sets category, present outfits with a scarf in a color that matches the shade of the clothing – a cohesive look looks luxurious.
3. Handbags – an indispensable element of styling
Although at LaBalancia we focus on clothing, it is worth offering handbags in boutiques as well, or at least using them in the display.
-
Small messenger bags – perfect for everyday dresses.
-
Shopper bags – practical in casual outfits.
-
Clutch bags – they add elegance to evening occasions.
💡 Cross-selling idea: present bags with clothes from the Skirts/Trousers category together with a jacket – it's a ready-to-wear "work" look.
4. How do accessories influence purchasing decisions?
-
They increase the average basket value – the customer often buys an addition “on occasion”.
-
They suggest ready-made styles – which shortens the decision-making process.
-
They build the image of the boutique – as a place where you can put together a whole outfit.
5. Accessories display in the boutique
-
Place them close to the clothes with which they create coherent styles.
-
Hang belts and scarves directly on mannequins.
-
Create an "accessories corner" – customers will be happy to visit it after purchasing the main item of clothing.
Details that sell
Accessories are a small element, but a powerful sales tool. Properly selected, they can enhance the appeal of clothing and convince customers to purchase the entire set.
When ordering dresses, sweaters, sets and trousers from LaBalancia , make sure that your boutique always has ready-made suggestions for accessories that will "spice up" every style.
👉 Check out Dresses , Sweaters , Sets and Skirts/Pants – create looks that sell as a set.
