Selling online offers huge opportunities, but it also requires a well-thought-out strategy. Here are 10 effective ways to increase the profits of your online boutique:
1. Professional product photos
The quality of your photos has a direct impact on sales. Invest in clear, aesthetic photos that show your product from different perspectives.
2. SEO-optimized descriptions
Use keywords in your product content (e.g. "red knit dress") to appear higher in Google search results.
3. Social media activity
Short videos, Reels and influencer collaborations increase brand recognition and trust.
4. Promotions and discounts
Offers such as “buy two, get the third free” or seasonal sales effectively increase the average basket value.
5. Loyalty program
Encourage customers to return by offering them points for purchases, birthday discounts or free shipping.
6. Live product presentations
Live on Instagram and TikTok are a great way to sell interactively and build relationships.
7. Fast delivery
Short lead times are standard these days. LaBalancia offers express shipping throughout Europe.
8. Mobile store
Most online purchases are made on phones. Make sure your site is responsive and easy to use.
9. A diverse but controlled offer
Offer a variety of products in small quantities. LaBalancia enables flexible shopping without the risk of overstocking.
10. Minimize Returns
Detailed descriptions, size charts and real photos reduce the number of returns and increase customer satisfaction.
