September is a particularly challenging seasonal moment: it's still summer, but the days are getting cooler, and welcoming garden parties, First Communions, and dates require more thoughtful styling. It's the perfect time to offer customers dresses that combine the lightness of summer styles with the versatility and elegance necessary even in cooler parts of the day. How should you choose and arrange your assortment to maximize customer needs?
1. Wrap dresses - perfect for events and celebrations
Italian floral patterns and wrap styles are a huge hit at LaBalancia, also featured in the September collection. Styles like the "Anna" wrap dresses in shades of fuchsia and floral prints are perfect for weddings, garden parties, communions, or dates—feminine, lightweight, yet elegant enough to look stylish in changing light and temperatures.
Colors: intense fuchsia, delicate pink, boho prints - they attract attention and at the same time blend perfectly with subtle accessories.
2. Tulle and midi dresses – glamorous style with a touch of airiness
For parties and more formal occasions, it's worth choosing tulle styles. LUSH midi dresses in leopard print or a black tulle version with a subtle sheen are elegant options that won't make you feel overheated on warmer September days. Long or 3/4-length sleeves provide added comfort without the need for overcoats.
3. Knitted dresses – an option for the colder moments of the day
Soft, pencil-cut knits are the answer to cooler mornings or evenings. Midi dresses in shades of beige or gray with a V-neck offer elegance and comfort at the same time—perfect for dates or communions when the temperature drops. These styles "play" when the wind or shade becomes more bothersome.
4. Shirt dresses – a classic that works in every situation
Shirt styles, like the LANA dress in black or burgundy , are incredibly versatile. Midi/above-the-knee length, classic collar, and long sleeves—these are elegant yet highly functional styles, perfect for First Communion or a formal luncheon. They pair well with a variety of accessories—jacket jackets, belts, and loafers.
In September, the most successful sales are generated by dresses that are lightweight in design but stylish in detail— wrap dresses, tulle midi dresses, knit dresses, and shirt dresses . Dresses like "Anna," LUSH, and LANA from LaBalancia are designs that perfectly meet the expectations of September customers: elegance, comfort, versatility, and readiness for various weather conditions.
