During the fall and winter season, sweaters play a key role in a woman's wardrobe. For boutique and online store owners, it's a time to ensure a wide and well-rounded selection. A question often asked by merchants is: which sweater styles sell best? Is oversized still the dominant style, or are customers increasingly opting for fitted styles?
Oversize sweaters – comfort and versatility
Oversized sweaters have enjoyed unwavering popularity for several seasons. Their loose cut ensures comfort while also perfectly complementing a casual, urban style. Customers are eager to choose models with a chunky knit, wide sleeves, or dropped shoulders. These styles look great with leggings or a fitted midi skirt.
LaBalancia Wholesale offers oversized sweaters in the season's trendiest colors, such as chocolate brown, olive green, and honey amber. These shades not only align with current trends but also pair well with autumn accessories and classic wardrobe staples.
Tailored styles – elegance and femininity
While oversized sweaters remain popular, interest in more fitted cuts is growing. Figure-hugging styles with turtlenecks or classic necklines are perfect for work or more formal occasions. They are a popular choice for customers seeking clothing that combines comfort with elegance.
LaBalancia offers basic fitted sweaters, as well as models with decorative buttons , delicate puff sleeves, or decorative braids. They look great paired with a suit, a pencil skirt, or classic jeans.
Which styles sell best?
Boutique owners' experience shows that collections that offer a variety of styles sell best. Customers expect a wide range of options – some prefer the comfort and looseness of oversized pieces, while others seek fitted styles that flatter their figure. Therefore, it's worth focusing on variety and ensuring your selection includes both classic slim-fit turtlenecks and soft, oversized knit sweaters.
How to build a sweater offer in a boutique?
Choosing not only the right styles is crucial, but also the color scheme and quality of the materials. Natural knits, pleasant-to-touch fibers, and a fashionable color palette—from neutral beiges to bold accents like cherry lacquer or purple—influence customers' purchasing decisions. LaBalancia offers a wide selection of styles that perfectly meet these needs.
Fall is the perfect time to expand your collection with fashionable sweaters in a variety of styles. Discover which styles available at LaBalancia best suit your customers' needs and create a collection that will delight with its diversity and style.
